What is a verified badge on Instagram?

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A verified badge is a tick that appears next to an Instagram account’s name in search and on the profile. It means that Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or brand it represents. We don’t use the verified badge to endorse or recognise public figures or brands. The Buy Instagram Verification is a tool to help people find the real accounts of public figures and brands, and it means that we have verified that this is a notable and authentic Instagram account. A verified badge is not a symbol to show importance, authority or subject matter expertise.